Meta has launched a series of new video ad formats on the Facebook platform to strengthen its video content strategy, including stand - alone video ads and carousel ads, etc., to attract users' attention. At the same time, Meta has enhanced its generative AI ad creative tools, and the new functions include video expansion and image - extension functions. These tools are more effective than traditional advertising methods, with an average click - through rate 11% higher and a conversion rate 7.6% higher.